Redhill has launched Redhill Studio, a specialist division offering services for creative asset creation and web development. Spearheading this division is Commercial Director Aditya Menon (pictured), who will also enhance Redhill’s range of services by offering the production of unique visuals and websites. He was previously senior marketing director at Google, according to his LinkedIn.
Redhill Studio offers services through three key verticals: brand and design, video development and website creation.
1. Under brand and design, the division offers a wide range of services related to brand media. In addition to the print and packaging work required for client campaigns, Redhill Studio handles both online and offline production of digital media, including pre- and post-production of digital content found in advertising and social media campaigns. It also specializes in adapting visual media to relevant markets through translation, localization and transcreation services.
2. For video development, the studio can produce video content – of different types and lengths – which can be used as internal assets or for external activities, alongside the production of animations.
3. Through website creation, Redhill Studio streamlines the website development process, as it also specializes in coding and customizing complex web applications such as dashboards, while simplifying workflows. products and users to optimize the user experience.
Menon has over a decade of experience building brands within the advertising and marketing industry, delivering meaningful integrated marketing campaigns for clients in different markets. He has also run several creative network agencies in India and Singapore including JWT, Gray and BBDO. In his previous roles, Menon also managed clients such as Google, Procter & Gamble, Unilever, Johnson & Johnson as well as Singapore-based companies such as RedMart and organizations such as the Republic of Singapore Navy.
“Redhill Studio is our response to the evolution of communications agencies around the world by increasing their competitiveness through fully-fledged services. The Redhill Studio team is brimming with a diverse pool of expert talent ranging from graphic designers and video producers to IT specialists – we’re ready to act as a one-stop creative and technology production center to help Redhill solidify and expand our capabilities and offerings. “said Menon.
As well as working closely with wider Redhill teams, Redhill Studio will lead the agency’s provision of creative services for the Singapore government’s communications campaigns – following Redhill’s appointment to the supplier panel of the Singapore Ministry of Communications and Information.
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