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MarketInk: Classroom is a research lab for a professor who mixes university and advertising

San Diego’s Dr. Mary Beth McCabe has spent her career mixing academia with real-world advertising and marketing strategies.

In 1985, she began teaching advertising at Grossmont College and the Extension at the University of California at San Diego. Earlier, in 1982, she joined KUSI-TV as the station’s first ad sales employee. She left KUSI in 1993 to found Sun Marketing Advertising and Media, her own company.

“My first entrepreneurial business client was a start-up with this new idea called advertising on the future Internet,” McCabe told The Times of San Diego. “I helped sell what I think was the first national graphic banner ad on the Internet in 1993 at the University of Phoenix”

Over the years, Sun Marketing has served over 3,000 customers, including Novartis, Sempra Energy, Weyerhaeuser and PepsiCo.

Today, the 64-year-old continues to teach, while continuing to operate Sun Marketing. “I was fortunate enough to have taught at all of the major universities in San Diego, starting with Grossmont and UCSD Extension, then at San Diego State University, the University of Phoenix, the University of San Diego, the National University and now Point Loma Nazarene University, ”she said. noted. “I have also been a visiting professor in Guangzhou, China, and Taipei, Taiwan. “

After 11 years at National University, as the Academic Program Director of the Masters of Marketing program, McCabe recently joined the faculty of the Fermanian School of Business at Nazarene University of Point Loma as a professor of marketing. She teaches in-person and online courses in the principles of marketing, marketing research and analysis, and the integration of marketing communications and sales.

“I am passionate about teaching and learning new things,” said McCabe. “The classroom has been my research and development division for Sun Marketing. My students have been invaluable partners in researching and testing large-scale concepts and real-world marketing strategies and tactics. “

McCabe is also part of a group of digital marketing experts currently revising their eighth edition of “Mobile Marketing Essentials,” a textbook used at 53 universities around the world.

“In 2014, there was no college manual on this subject. So I brought together a group of industry and academia experts to create mobile marketing and digital marketing content, ”McCabe said. “Thousands of dollars from book sales have been donated for scholarships for marketing students.”

In addition to teaching, McCabe is passionate about travel for women. By 1993, she had traveled solo to six continents, so she self-published a guidebook under the pseudonym Dr. Mary Travelbest, which sold 10,000 copies. Since 2019, she has hosted “Dr Mary Travelbest Guide”, a weekly podcast ranked in the top 10% of most downloaded podcasts with around 40,000 downloads.

“I created 145 episodes, each about five to eight minutes long with tips and destination advice, including my lessons learned,” McCabe said. “I have visited almost every major American city at least once. In the midst of the pandemic, in July 2020, I took a 5,000 mile solo road trip and reached my goal of visiting all 50 U.S. states. ”

Business Journal names George Lurie editor-in-chief

The San Diego Business Journal, a local weekly business newspaper, reported that George Lurie had been promoted from editor of special sections to editor. He joined the Business Journal in August 2021.

Georges lurie

Lurie has over 40 years of journalism and communications experience, including writing for the Fresno Business Journal. He also covered the latest national news for USA Today, managed an international team of reporting and editors at the Japan Times in Tokyo, and covered Colorado State House for the Durango Herald. He began his career as a reporter for the Denver Post.

He has also worked as a communications specialist for a school district, two public universities and a federally funded health agency.

Prior to the Business Journal, Lurie lived in Fresno and worked for the Sierra News, an online publication that covers communities near Yosemite National Park. He has a daughter who recently started attending San Diego State University.

“San Diego has a lot of warm, friendly people,” Lurie told The Times of San Diego. “In the late 90s, I was living in San Diego on a boat anchored in a marina on Harbor Island. The city was great then and it’s even better now.

Lurie is the publication’s fourth editor in three years. He succeeds Jay Harn, former owner and publisher of community newspapers, who served as editor from February 2020 until October 2021. Harn succeeded Stephen Adamek, who served as interim editor after the departure of Vic Jolly, who left publication in June. 2019.

A statement from publisher Barb Chados also announced the promotion of Mark Misiano from controller to chief operating officer, a newly created position at the company. Misiano, with around 20 years of experience in the publishing industry, joined The Business Journal in 2004. He started his career with Ernest & Young. In his new role, he will oversee the finance department, as well as the broadcast and production departments.

The San Diego Business Journal is owned by CBJ LP, which also manages the Los Angeles, Orange County, and San Fernando Valley business journals.

Craig Hughner leaves Padres for LA Lakers

Craig Hughner left the San Diego Padres after four years as vice president of communications to join the Los Angeles Lakers of the National Basketball Association as director of media relations.

Along with the Padres, Hughner, 41, oversaw media relations and business and crisis communications and was responsible for internal and external communications strategy for the baseball club and Petco Park.

Along with the Lakers, Hughner will serve as the primary media contact. He will oversee match day media relations, including the production of game notes, accreditations, seating charts, photo boards and stats. He will also host press conferences and media events, develop public relations plans and media strategy, and serve as a media liaison with the NBA league office. Her first day on the job was January 3.

Hughner spent 15 years in Major League Baseball. Prior to the Padres, he served for a year as director of media relations for the Detroit Tigers and spent nine seasons in various baseball communications roles with the Philadelphia Phillies, including their World Series championship in 2008. He began his MLB career as a baseball information intern. for the Seattle Mariners in 2007.

He was born and raised in Lomita and graduated in 1998 from Palos Verdes Peninsula High School. He holds a BA in Communication from Washington State University.

“We are delighted to bring Craig home to Los Angeles and welcome him to the Lakers family,” said Tim Harris, president of business operations for the Lakers. “He is widely respected by his peers and brings a wealth of media relations expertise to our organization. “

“It truly is a dream come true to join this historic and iconic franchise,” said Hughner. “The pride I will feel wearing my hometown team purple and gold is indescribable. I am humbled and grateful for the opportunity.

Healthcare communicators accepting nominations for the 2022 awards

The Health Care Communicators of Southern California, a professional networking group, is now accepting nominations for its 2022 Finest Awards program which recognizes excellence in healthcare marketing, advertising and communications for work done between November 1, 2020 and December 31, 2021.

Registrations will be accepted until January 29. The registration cost is $ 75 for members, $ 100 for non-members. Award categories include public relations, advertising, digital marketing, multimedia, writing, publications, documentation, design, and special events. For more information, email [email protected], call (949) 322-7262 or visit the online registration form.

The organization is also accepting nominations for its annual Communicator of the Year award. The COTY Award is open to all professionals at any level who work in the field of health marketing communications or other health related fields in Southern California. This includes professionals in public relations, marketing, advertising, health or the media.

Eligible applicants must have consistently demonstrated excellence in healthcare communication through service to their organization and / or the healthcare industry as a whole. There is no registration fee for COTY nominations. The deadline for COTY nominations is January 15th. For more information, visit the online registration page.







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