SAN JOSE, Calif .– (COMMERCIAL THREAD) – Known as the definitive record of the English language, the Oxford English Dictionary has recently added and updated over twenty Korean words. The K- the prefix itself is listed with culturally specific words such as skinship, aegyo, and mukbang. K-pop has been exploding the American airwaves and wifi for a few years. In 2020, Parasite won four Oscars, including Best Picture as a Non-English Debut Film, and most recently Netflix Squid game caught the eye of everyone who keeps the pulse of pop culture and social media. “Korean wave”, or hallyu (another addition to the Oxford Dictionary), has found its way into mainstream American culture.
A great influence has been through music in particular. BTS topped the Billboard charts and found a plethora of new fans here in the United States. However, they didn’t just reach fans through traditional media. In 2019, the record label BTS is signed with, Hybe Corporation, sought to offer fans more intimate interactions with their favorite artists and even grow the fan base through their unique platform: Weverse. Through Weverse, media mogul Hybe creates an environment in which artists can vlog, live stream, and respond to fan and fan messages, bringing fans and their idols closer together than ever before. Users of the app can also purchase concert tickets, connect with fans of different artists, and even purchase products and artist products.
This particular innovation is an example of how digital transformation can impact businesses to reinvent their models and take their technology to a new level of efficiency and reach. Many of these ideas come from culture. Specifically, Korean culture has been at the forefront of the intersection of these businesses and entertainment industries. Raising awareness of K-culture across the digital world has had a global influence. K-Global represents such a global Korean influence with a focus on new and emerging technologies.
K-Global participants can learn about innovations such as the Starbucks Siren + myDT pass: by registering a license plate number in the app, the cameras in the pick-up window will recognize the car’s license plate and will automatically charge the account for drinks that have been ordered in advance. Space is another unique example of these innovations. Another platform called Spatial offers virtual reality-inspired digital conferencing to create more interactive and productive meeting spaces. Toss is also mentioned in one of the opening speeches as a stellar example of digital adaptation. Toss provides its users with a plethora of financial services including standard banking, investing, loan applications, insurance consulting, credit reporting, securities and investing – an all-in-one platform. -a never seen before. As a result, Korean start-ups have become the newest “blue ocean” for investors as they eagerly seek start-ups worthy of diving into the emerging market. These are just a few of the many success stories of how K companies are successfully creating the digital transformation that K-Global will cover.
K-Global will also present speakers: IBM CTO Ranjan Sinha will talk about “Accelerating Business Transformation”; RSSI Twitter Rinki Sethi give him his point of view on cybersecurity; CDO at AWS Faraz Chafiq dive deep into the opportunities that digital transformation really has to offer; Vice-president at SK Telecom Jongmin Lee provide a post-pandemic perspective on 5G and AI services; and vice-president of SK mySUNI Jeehyun kimThe presentation of, “Digital at Scale: The First Drivers”, will introduce participants to successful examples of digital transformation, some of which have been shared above.
Back for its tenth annual event, K-Global @ Silicon Valley 2021 “Go Digital, Better Tomorrow” will present the ever-changing modern perspectives on business in the digital age. The virtual event will feature, with the aforementioned speakers, panelists from various backgrounds and experts discussing digital transformation from a start-up perspective, throwing competition showcasing sixteen Korean start-ups and eight other international companies, and opportunities to have one-on-one virtual meetings with exhibitors representing 38 South Korean companies across the online exhibition.
The three-day event kicks off on November 8 at 5:00 p.m. PST (00:00 UTC)
KOTRA (Korea Trade-Investment Promotion Agency) is a non-profit agency that promotes international trade and investment by providing export support to Korean SMEs, FDI promotion and business matchmaking.