Comscore hires former director of film studio in Southeast Asia
23 November 2021
Comscore has appointed former United International Pictures vice president Han Seng Lim to lead its Southeast Asia client services team.
Lim (pictured) was most recently regional vice president of sales and marketing for Southeast Asia at Universal Pictures, where his role was to assess the viability of new products for the region and conduct forecasting studies, pipeline management, business planning and product launches. Prior to that, he spent two decades at United International Pictures, most recently as vice president of sales and marketing for Southeast Asia. He first joined UIP in 1997 as a sales coordinator, before moving to Johnson & Johnson as an account specialist.
In his new role, Lim is responsible for continuing to develop relationships with existing and new customers. Commenting on the appointment, Frank Perikleous, Vice President, Films, APAC and AUS, said: “Mr. Lim’s experience in the pandemic region and his broad understanding of the market will strengthen our understanding of the theater industry in Asia. Southeast. It will also provide the exhibition community with access to the latest technologies in data analysis and marketing intelligence ”.
Website: www.comscore.com .